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848 Enterprises is an independent entertainment company and music label dedicated to advancing the careers of a new generation of entertainment industry professionals, including recording artists, songwriters, and producers. With Medina serving as President/CEO, 848 leverages opportunities across media platforms and strategic partnerships to ensure international and domestic, as well as regional and hyper-local, exposure through merchandising, film and TV, endorsements, and live performances. In 2009, Medina’s vision introduced 848’s exclusive artists Loisaidas to the Urban Bachata music genre. Through Medina’s efforts Loisaidas’ hit single “No Me Dejes,” released under the 848 banner, enjoyed a 20+ week run on Billboard Latin Tropical Airplay from May 30 to October 24, 2009 reaching #8, and on La Mega (New York City’s top Latin music radio station) the song made #2 on the top 20 playlist. In Miami, Florida the single “Ayer” rapidly climbed the Top 20 charts on EL ZOL 95.7, capturing the intereast of established music producer Sergio George, and leading to a deal between 848 Enterprises and Top Stop Music/Sony Music Latin. Loisaidas’ first and self-tiled Album was released on August 16, 2011. Since its debut, the Album reached #1 on the Top Pop Latino Albums Chart on iTunes and #1 on the Bestsellers in Latin Music list on Amazon, and reached #7 on Billboard Latin Tropical Albums. Committed to delivering fans and audiences a new brand of Latin music, 848 Enterprises continues to expand its roster, having recently signed the hip and highly sought-after Latin Recording Artist Junior Perez. Going forward 848 plans to expand its cultural footprint as a 360 life-style company. As a platform for artists and consumers, 848 will meet public demand by providing the latest and cutting-edge lifestyle and entertainment products with authentic LES (Lower East Side) street finesse in the area of clothing, art, sports and more.

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